The_Fast_Track_To_Death

• Who am I?
  • I am a second year student studying under Digital Enterprise Managament at UTM.
• Interests:
  • Speeding, fast cars, speeding with fast cars, playing loud music as I speed in my fast car.
• Talents:
  • Racing and winning.

• Who am I?
  • I'm a second year student majoring in English and CCIT
• Interests:
  • Speed shredding, fast guitar solos, being a Highway Star as I go Space Truckin'.
• Talents:
  • Balling and Shot Calling.

Group Communication Strategy Assignment

Worth 10%, due in lab, week 8 (March 5, 2008)

• Communication Strategy
  • What am I trying to achieve with this?
  • What is my message?
  • Who I'm trying to target message to (be specific)
  • What is my audience/target demographic?
  • What media is the best way to reach them?
  • What messages I am putting out?
  • What change am I trying to bring out?
  • What are the influences I want to bring?

• Marketing the way you do it:
  • Objectives - measurable outcome in a company
  • Goals - what you hope to achieve
  • Audience - for whom it is intended
  • Key Message - in any campaign, 3-5 things you want to drive your objectives to get the message out
  • Strategy - bigger idea of what you're going to do
  • Tactics - how you are going to do it
  • Measurement - specific numerical figures (i.e. increasing sales at a certain percent)